Case · 04 / Brandlive platform
My role
End-to-end product design across event creation, engagement, dashboards, and analytics — defining user flows, interaction logic, and scalable design system foundations aligned with product goals.
Outcome
Structured a cohesive event creation and engagement framework that supported large-scale broadcasts, improved workflow clarity for organizers, and strengthened platform consistency across modules.
01
Overview
Brandlive is a virtual event and video platform that helps organizations host branded, broadcast-quality experiences — combining live production tools, audience engagement, and analytics to power large-scale communications.
02
Impact
03
Selected
work
04
analytics
AI
assistant
Conversational AI enabling hosts to query performance data, uncover trends, and generate summaries through natural language.
04
Process
Step 01 / 05
Gathered initial input from the product team: “Users want more personalized and meaningful stats — could AI make this possible?” Defined success metrics around clarity, usability, and personalization depth.
05
custom
watermarks
Feature for adding dynamic, participant-specific overlays during broadcasts and recordings — designed to enhance content security while keeping configuration intuitive and unobtrusive.
05
Process
Step 01 / 05
Request: a custom watermark feature for broadcast security — allowing to overlay participant-specific details or branded text. Explored how platforms like Dropbox and Skiff approach watermarking.
06
Brand
Tv
sites
Preview of sites users choose for their project on Brand TV platform. Allowing versatility while accounting for content saturation.
07
Creative
boards
A moodboard tool for live event production. Producers collect visual inspiration in a Pinterest-style grid, curate shared or private boards with their team, and generate branded event themes directly from selected images — registration pages, overlays, and UI all update from a single color extraction.
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