Integration Concepts Board
Our collaborative exploration of the future Meet-powered breakout experience. We mapped each step of the join and in-session flow, identifying key integration points between Meet and Brandlive.
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Case · 01 / Brandlive × Google
Brandlive & Google
- Virtual Events
- Design sprint
- Integration
My role
Workshops, concept development, and prototyping in close collaboration with stakeholders from both sides.
Outcome
Integration of Google Meet and Brandlive features to enable scalable virtual events while reducing operational complexity.
01
Overview
What happens when Meet's infrastructure meets Brandlive's production layer? The project paired Google's reliability and scale with Brandlive's branding, production, and engagement — to deliver enterprise events that work at 1M attendees without losing brand control.
02
Process
Day 1Day 2
Step 01 / 06
The process
CUJ Review Board
Mapped host and attendee journeys for Breakouts and Firesides to understand current user behavior, pain points, and moments of success across web and mobile.
03
Workshop
artefacts
Some workshop artefacts
Personalisation analysis board
This turned out to be one of the most valuable parts of the process. The exercise helped us identify where we can add value without overwhelming users, map existing data, and propose and identify personalised UI components.
04
Concepts
Initial concepts
Meet embed for Firesides with dual tab layout for chat with On-stage chat visible for presenters only
Concept A
Additional floating chat button for the On-stage chat which appears for presenters once they join stage
Concept B05
Solution
Our solution
After A/B testing and getting the feedback from Google Meet team, we decide to move on with two separate buttons for two chats. The design of the session chat was done by us, while Google Meet team handled the On-stage chat.
As for other contexts such as Breakout rooms, it was decided that they will be fully powered by Meet as one of the streaming options. Additionally, Google meet incorporated Brandlive functionality on their side offering Workspace customers to host events and webinars for up to 1,000 participants in Meet and up to 1 million participants through Brandlive platform.
06
Reflection
Final thoughts
Working alongside the Google Meet team showed that strong integrations require more than technical compatibility — they demand shared vision, clear communication, and system-level thinking across organizations. It also taught me to evaluate design decisions not just by usability, but by how they impact adoption and engagement. A reminder that good design connects users, products, and the broader ecosystem.
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